Social media influences merchandising

WARC – Around four in ten US retailers are using social media platforms to inform product development, a sharp rise from 2013, a new study has said. For its 2014 Merchandise Planning and Allocation Benchmark report, consulting firm Boston Retail Partners surveyed staff at leading North American retailers who were involved in planning, merchandising and IT across apparel and accessories, department stores and other categories.

http://www.warc.com/LatestNews/News/Social_media_influences_merchandising.news?ID=33837

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