Sports and entertainment venues flock to beacons for commerce opportunities

MOBILE COMMERCE DAILY – As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging. Includes quotes from Greg Sokolowski, vice president at Boston Retail Partners.

http://www.mobilecommercedaily.com/outdoor-venues-flock-to-deploy-beacons-for-engagement

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