Starbucks ramps up in-store mobile strategy for the holidays

MOBILE COMMERCE DAILY – Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering. Includes quotes from Ken Morris, principal, Boston Retail Partners.

http://www.mobilecommercedaily.com/starbucks-takes-mobile-loyalty-to-the-next-level

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