Study: 66% Of Retailers Say Inaccurate Inventory Data Creates BOPIS Inconsistency

Retail TouchPoints – Retailers are well aware that an omnichannel approach to both the customer experience and their internal systems is now a basic business requirement: 94% of retailers already have, or plan to implement, a single unified commerce platform within three years, up from 81% in 2017, according to the 2019 POS/Customer Engagement Study from BRP.

Even in-store, many retailers have failed to bring their systems up to the speed of innovation: just 25% of store networks, 32% of POS hardware and 25% of POS software is less than two years old, while 30% of retailers use POS hardware that is at least six years old, according to BRP. Before retailers can take advantage of the latest friction-reducing technology, they need to make sure their networks are capable of handling the unique challenges posed by omnichannel systems.

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