Study: Retailers eye gamification to engage customers

Chain Store Age: With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

In addition, 883% more retailers plan to identify customers when they walk in the store within five years, and 100% of surveyed retailers plan to utilize analytics/dashboard to understand shopping behaviors within two years. Also, 46% of retailers indicate that a structured loyalty program is a top CRM priority

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