Study: The store of the future is digitized, and now it needs a network

Chain Store Age – As retailers infuse more digital features into the store experience, they need robust networks to support their digital offerings.

A majority (79%) of consumers prefer to shop in stores, however mobility is playing a stronger role in these visits. In fact, 29% of consumer plan to increase their mobile shopping experiences in the next 24 months, according to “The Future Retail Network Manifesto,” a study from Boston Retail Partners.

According to data, 41% of shoppers utilize their mobile device in the store to look up product information, and 39% use their smartphone to compare prices and availability with the competition.

As consumers rely on mobile devices to research, communicate and purchase in a non-linear shopping journey, retailers are being forced rethink the networks they use to support the evolving store experience. As retailers make a move toward the store of the future, they need to embrace new network imperatives: simple, fast, agile, reliable, and secure.

“We are in the midst of a retail renaissance, as the way customers shop has transformed the traditional store model,” said Ken Morris, principal, Boston Retail Partners (BRP). “To meet consumers’ demand for the future store requires the adoption of real-time, cloud-based technologies enabled by a powerful network,” he said. “Now is the time to transform the network to support the store of the future.”

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