Survey: Personalization critical component of in-store experience

Chain Store Age – Engaging in-store customers with personalized and relevant messaging is key to loyalty, according to a new survey.

The 20th Annual POS/Customer Engagement Benchmark Survey from Boston Retail Partners shows 79% of consumer respondents said personalized service from a sales associate is an important factor in determining at which store they choose to shop. In turn, 53% of surveyed retailers indicated personalization is one of their top customer engagement priorities.

Survey results also demonstrate that in-store customers increasingly expect an omnichannel shopping experience. Sixty-three percent of surveyed consumers use their mobile phone while shopping in a store to compare prices, look for offers/coupons, check inventory availability, etc.

Read Full Article: Survey: Personalization critical component of in-store experience

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *