Chain Store Age – A majority of retailers are not applying business intelligence in key areas of their supply chains. According to the BRP 2018 Integrated Planning and Inventory Management Survey, most retailers (67%) are not leveraging advanced analytics to improve their planning decisions and optimize inventory. In addition, only 39% of surveyed retailers identified improved analytics as a top priority.
“The technology for artificial intelligence (AI) tools has advanced dramatically in the past five years,” said Ken Morris, principal at BRP, retail consulting firm. “Innovative new technologies can even predict where customers will be in the next hour or next day based on historical patterns. AI is also helping retailers make better decisions on which store should fulfill an online order. For example, if they can identify/predict that the item in inventory at the closest store will likely sell at full price, but the same item at a different store location will likely result in overstock and markdowns, the retailer can ship from the further store and maximize total profits.”
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