TheStreet – Amazon (AMZN) is every traditional retailer’s worst nightmare. The e-commerce giant is slowly but surely gobbling up market share and turning consumers into frequent online shoppers.
This past week, Amazon surprised Wall Street analysts with a nice profit of 17 cents per share on revenue of $25.4 billion, up 23% year over year. And Wells Fargo analyst Matt Nemer recently estimated that Amazon’s North American gross merchandise volume accounts for 36% of all retail dollar growth for the year (excluding vehicles, fuel and food/beverage). A scary figure for any non-Amazon retailer to see.
Amazon’s innovation in delivery and logistics plus its breadth of inventory have made it easier for consumers to choose e-commerce over brick and mortar, forcing physical retailers to get creative to keep consumers coming through the door.
“Retailers must infuse digital features into the store environment to exceed customer expectations, compete more effectively with online pure-play retailers and offer a better, more complete, shopping experience,” said Ken Morris, principal at Boston Retail Partners.
Here are some of the best implementations we’ve seen.
Read the full article: 7 Ways Physical Retailers Are Trying to Fight Amazon in Their Stores