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Victoria’s Secret, CVS tap social media for last-minute holiday sales

Mobile Commerce Daily – Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores.

Being as the Christmas shopping frenzy is the biggest commerce season of the year and is coming to a close, retailers are hoping to maximize last minute sales this week and leverage the pull of social media to do so. For instance, Walgreens shared an image of products fit for stocking stuffers with a link to purchase, while Etsy shared a link featuring local shops within the user’s area.

“During the final days of holiday shopping, retailers are trying everything to spur more sales and social media is a great way to multiply the exposure of offers to followers’ network of friends,” said David Naumann, director of marketing at Boston Retail Partners. “More and more shoppers are tapping social media for holiday gift ideas and retailers need a visible presence on the social media platforms where their customers are active.

“As some shoppers’ grapple with finding the perfect gift, suggestions on social media might provide the answer,” he said.

Read full article: Victoria’s Secret, CVS tap social media for last-minute holiday sales

Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down

Mobile Marketing Watch – Of all the social media platforms out there, Facebook ranks first in this: a lack of interest in site buy buttons.

Facebook (only 9 percent of users interested in buy buttons) wasn’t the only site on which users would prefer not to deal with buy buttons. When GlobalWebIndex polled social media users in November, 2015, only 17 percent of Tumblr fans said they were interest in Tumblr’s buy buttons — and that was the most positive percentage reported.
Retailers, of course, have been interested in pursuing such a strategy in a bid to increase revenues on popular social sites.
“A July 2015 study by Boston Retail Partners found that by the end of 2016, retailers expect to see a 34 percent increase in revenues from social media, which includes buy buttons,” according to eMarketer. “But again, there’s a ways to go. Some 28 percent of respondents said they expect no change.”

Read Full Article: Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down

Do Social Network Users Want Buy Buttons?

eMarketer – Interest is lowest for Facebook’s buy buttons…  Social networks have been experimenting with—and even fully implementing—buy buttons into their platforms for a while. And though social media users are turning to platforms like Instagram and Pinterest to research brands and products, they are not that interested in actually using the buy buttons there.

Buy buttons may still seem like a new concept to users, even though this idea of social commerce has been reinventing itself year after year. And retailers are somewhat optimistic and expect to see a change in revenue because of them. A July 2015 study by Boston Retail Partners found that by the end of 2016, retailers expect to see a 34% increase in revenues from social media, which includes buy buttons. But again, there’s a ways to go. Some 28% of respondents said they expect no change.

Read full article: Do Social Network Users Want Buy Buttons?