Posts

LiveDeal broadens into CPG via mcommerce site for household items

Mobile Commerce Daily – LiveDeal, a restaurant-oriented instant deals engine, is entering into mcommerce by selling household items and other consumer goods, underscoring the ongoing potency of instant deals on mobile. The internal mcommerce site, which is mobile-optimized, offers customers the ability to scroll and view the latest flash deals for various products, with household items such as cooking utensils consisting of most of the inventory. The platform features rapid checkout capability and a streamlined flow of items to drive revenue for the company, which is still offering its local restaurant deals.

This article includes quotes from David Naumann, director of marketing at Boston Retail Partners.

Read full article: LiveDeal broadens into CPG via mcommerce site for household items

Luxury Insights Summit 2015 New York, April 29

Luxury Daily – Luxury is increasingly becoming a business not just of design or craftsmanship, but about the data that is generated by the growing number of omnichannel shoppers who prefer to research in one channel and shop in another. That’s what the Luxury Insights Summit 2015 in New York is designed to help luxury brands, retailers, agencies and publishers: make sense of the evolving consumer behavior based on the data and insights mined and put to use for customer acquisition, retention and reactivation.

Visit this event to hear Ken Morris speak about real-time retail:

11:30 a.m. – 12:15 p.m.
Real-Time Retail: Digitizing the “Black Book”
Consumers of luxury goods expect the highest levels of service, and innovative technology enables retailers to elevate the shopping experience with enhanced customer intimacy in real-time. When a customer walks in your door, do you know who they are if they opt-in? Do you know what is in their closet? Do you know what they abandoned in their online shopping cart this morning? Can you see current inventory at your store and all other stores in your chain – in real-time? Session attendees will learn:

 Latest results from Boston Retail Partners’ CRM and POS retailer surveys and insights from luxury retailers
 Interesting insights and perspectives on enhancing the customer experience
 The retail store in the multichannel environment
 Tips on real-time retail

Speaker:
Ken Morris, principal, Boston Retail Partners

Read full article: Luxury Insights Summit 2015 New York, April 29

Printemps celebrates spring renewal in 150th anniversary campaign

Luxury Daily – French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

Launching March 20, “Happy 150 Printemps” plays off the retailer’s name, which means “spring” in French, with floral displays, artistic window installations, in-store events and a cartoon mascot named Rose. Flowers have been a consistent theme throughout Printemps since its founding, but this campaign seeks to show the innovative and creative nature of the store, rather than focusing solely on its past.

This article includes several quotes from Ken Morris, principal, Boston Retail Partners.

Read full article: Printemps celebrates spring renewal in 150th anniversary campaign

Retailers help men prep for spring with bespoke events

LUXURY DAILY – With spring right around the corner, a number of luxury department stores are appealing to male consumers looking for a wardrobe update with made-to-measure appointments.

Bergdorf Goodman, Harrods and Lane Crawford are all bringing together tailors from a bevy of menswear labels to assist customers in crafting a suit just for them. Due to the range of brands carried, retailers are uniquely positioned to host this type of large-scale event, allowing consumers access to insights from many different experts.

Read full article: Retailers help men prep for spring with bespoke events

Why Millennial Moms Rock

Motherhood Through My Eyes Blog – This post discusses key findings fromBabyCenter’s latest report on millennial moms, and stats from Pew Research as well as thoughts from Ken Morris of retail consulting firm Boston Retail Partners on how brands are connecting with millennial moms.

Read full article: Why Millennial Moms Rock

Lane Crawford reinterprets wardrobes for spring

Luxury Daily – Chinese department store chain Lane Crawford is introducing new collections with its Reinterpret spring/summer 2015 campaign, urging consumers to update their wardrobes before summer.

The campaign highlights a carefully curated selection of the latest collections, including brands such as Vera Wang, Stella McCartney and Marni. It calls for consumers to “recreate,” “reinterpret,” “reform,” “refresh,” “reconstruct” and “reshape” their style with the coming change in season.

Read full article: Lane Crawford reinterprets wardrobes for spring

Is it time for e-mailed receipts?

Retail Wire – According to Boston Retail Partners’ 2015 POS/Customer Engagement Benchmarking Survey, only 10 percent of the more than 500 top North American retailers they polled currently offer electronic receipts with personalized suggestions. Still, 35 percent more plan to implement the offering within 12 months and another 35 percent plan to add e-receipts with personalized offers within one to three years.

Read full article: Is it time for e-mailed receipts?

Selfridges accounts for rise in tax-free shopping with new service department

LUXURY DAILY – British department store chain Selfridges is responding to the rise of international consumers by organizing a dedicated customer service center inside its London flagship.

“Selfridges is a world-renowned international shopping destination with a rich heritage of delivering extraordinary customer experiences,” said Brian Brunk, principal at Boston Retail Partners, Boston.

Read full article:

Selfridges accounts for rise in tax-free shopping with new service department

How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?

LUXURY DAILY – As New York braces against what could amount to the largest winter storm in its history, luxury brands and retailers have an opportunity to make a difference. With the potential for power outages and reduced transportation, the brands and retailers in the luxury capital of the world may see reduced foot traffic and sales. However, as consumers brave the nor’easter, and in the days following, brands have the opportunity to step in with assistance, making a memorable impression on those they help which will be remembered when the weather clears.

Read full article:

How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?

2015 Outlook: The Customer Experience is Key

RIS News – Byline article by Ken Morris, principal, Boston Retail Partners, focuses on retailers top IT priorities for 2015. As we look to 2015, rather than speculate what top retailers will focus on, we asked them about their priorities in a series of surveys over the past year.

Read the complete article to see what retailers are focused on for 2015:

2015 Outlook: The Customer Experience is Key