LUXURY DAILY – Spirits-makers under the umbrella of luxury conglomerate Louis Vuitton Moët Hennessy have joined for a sensory experience in Paris’ Charles de Gaulle Airport. This article includes comments from Ken Morris, principal at Boston Retail Partners.
VSR MAGAZINE – Over the past year, the term “omnichannel” has plummeted from buzz-worthy to cringe-inducing status. Even the smallest brick-and-mortar merchants know what it is, but many are intimidated. This article includes statistics from BRP surveys and quotes from Walter Deacon.
CPC STRATEGY BLOG – This post summarizes insights from retail experts on the most pressing challenges, opportunities, and imperatives for retail in the next 12 months. See what Ken Morris, principal at Boston Retail Partners and six other retail experts have to say.
Read Full Article: 5 Challenges, Opportunities, and Imperatives for Retailers in 2015
LUXURY DAILY – Luxury marketers are looking toward the shopping experience retailers are creating this holiday season according to a panel at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.
APPAREL MAGAZINE – The retail industry continues to adapt to the rising expectations and needs of today’s digital consumer by offering a personalized experience through an omnichannel environment.
LUXURY DAILY – Watchmaker and retailer Tourneau is generating foot traffic with a time-centric event that offers complimentary service to create loyal consumers. Includes quotes from David Russo, vice president of Boston Retail Partners.
LUXURY DAILY – As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store. Includes quotes from Laura Sossong, consultant for Boston Retail Partners.
RETAIL TOUCHPOINTS – So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success. Features insights from Ken Morris, principal, Boston Retail Partners.
RIS NEWS – Whatever happens next year, whether it is surprising or epic, the following experts will be sure to see it coming and be prepared to manage it. See how a select group of retail’s thought leaders view the current state of retailing and what lies ahead for 2014. Includes insights from Ken Morris, principal, Boston Retail Partners.
MOBILE MARKETER – Apple’s recent hiring of the CEO from ultra-hip fashion brand Burberry to run its retail division points to the growing fusion of technology and fashion seen in the growth of wearable computing devices such as watches and eyewear. Includes quotes from Paul Ruccio, a consultant at Boston Retail Partner.
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