MOBILE MARKETER – Apple’s recent hiring of the CEO from ultra-hip fashion brand Burberry to run its retail division points to the growing fusion of technology and fashion seen in the growth of wearable computing devices such as watches and eyewear. Includes quotes from Paul Ruccio, a consultant at Boston Retail Partner.
During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.
ALL TECH CONSIDERED – Article on the use of mobile technology to enhance the customer experience. Includes comments from Brian Brunk, principal, Boston Retail Partners.
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