Mobile Commerce Daily – LiveDeal, a restaurant-oriented instant deals engine, is entering into mcommerce by selling household items and other consumer goods, underscoring the ongoing potency of instant deals on mobile. The internal mcommerce site, which is mobile-optimized, offers customers the ability to scroll and view the latest flash deals for various products, with household items such as cooking utensils consisting of most of the inventory. The platform features rapid checkout capability and a streamlined flow of items to drive revenue for the company, which is still offering its local restaurant deals.
This article includes quotes from David Naumann, director of marketing at Boston Retail Partners.
Read full article: LiveDeal broadens into CPG via mcommerce site for household items