Mobile Marketer – Ride-sharing service Uber is cornering its key demographic, millennials, with an ad campaign on photo-management application Timehop, joining brands such as CVS and Broadway show Act of God that have also recently appeared on the growing app.
Timehop is a mobile app that links to users’ other social media accounts and provides a comprehensive look at what they posted on a particular date in years past, but has just recently gone ad supported. Uber is taking advantage of the recent opening to brands in an advertising campaign that directs potential drivers directly to its signup page to see if individuals can qualify.
“Providing direct links in the Timehop app make is convenient for people to be spontaneous which may drive more Uber signups, but not a lot,” said David Naumann, vice president of marketing at Boston Retail Partners. “While the direct link makes it convenient, the challenge is will it appeal to enough people who are a good fit for Uber.
“The prime demographic for Timehop is young females and that is not the best fit for demographics of Uber drivers, who are predominately male and over 30 years old.”
Read full article: Uber launches ad campaign to capitalize on Timehop’s growth