Posts

Customer Loyalty Programmes on the rise as Retailers Invest in Customer Retention

Business Reporter – 46 per cent of retailers are reportedly investing in loyalty programmes in a bid to keep consumers engaged, a new report finds.

A further 62 per cent of retailers are adjusting their budgets to accommodate loyalty schemes.

The report, published by consultants Boston Retail Partners, recommended that retailers strive to move “beyond the traditional” points and rewards systems offered by retailers to offering a more personalized customer experience.

Read full article: Customer Loyalty Programmes on the rise as Retailers Invest in Customer Retention

11% of US retailers integrate loyalty with payment app

NFC World – Some 11% of US retailers have already integrated a loyalty program into a mobile payment app, while 40% plan to do so within the next two years and 20% in three to five years, research from Boston Retail Partners reveals.

Read full article: 11% of US retailers integrate loyalty with payment app

62% of retailers increase loyalty program budgets

FierceRetail – As many as 62 percent of retailers have increased their budgets for loyalty programs in 2015, according to a special report by Boston Retail Partners. In addition, 46 percent of retailers say loyalty programs are a top priority.

Loyalty was the second most important priority for retailers in developing a relationship with customers, only behind customer experience and engagement, which was ranked first for 74 percent of respondents. In a recent Euclid Analytics study of the first half of 2015, loyalty was down in general for all consumers.

“One of the best ways to know the customer, reach the customer and deliver the right shopping experience is through a loyalty program,” said Ken Morris, principal, Boston Retail Partners. “Offering customers exclusive perks, relevant incentives and personalized rewards encourages them to identify themselves while shopping and allows the retailer to further tailor the experience.”

Read full article: 62% of retailers increase loyalty program budgets

Express unzips new ad for Instagram fans ahead of TV rollout

Mobile Marketer – Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.

The millennial-favorite retailer aimed to reward its loyal Instagram followers with a sneak peek at the commercial, which showcases the fall 2015 denim line. The brand is likely attempting to ramp up its focus on social media to reach younger consumers, and is leveraging its partnership with Karlie Kloss, who boasts nearly three million Instagram fans, to reach this goal.

Read full article: Express unzips new ad for Instagram fans ahead of TV rollout

Old Navy matches flip-flops to emoji use in summer promotion

Mobile Commerce Daily –

Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.

The apparel retailer developed a mobile-optimized emoji generator site to have fun with consumers this summer and is encouraging them to get involved by offering them a chance to win a free pair of flip-flops or a vacation. After determining which flip-flops and vacation best fit the user’s mood based off of emojis, Old Navy then features apparel-choices that coincide with the pair and destination.

This article includes quotes from David Naumann, director of marketing, Boston Retail Partners.

Read Full Article: Old Navy matches flip-flops to emoji use in summer promotion