BusinessSolutions – According to Kevin Kogler, president of Microbiz, a retail solutions ISV, for retail IT VARs to successfully provide solutions such as these, they must begin with a change in mindset from being a technology provider to being a problem solver.
With retailers moving throughout the last decade from a single channel to multiple channels and then integrating those channels to offer omni-channel shopping, today’s consumers can — and expect to — shop when, how, and where they want. The trend toward mobility is accelerating the evolution of the customer experience. The Boston Retail Partners (BRP) 2015 POS/Customer Engagement Benchmarking Survey reveals 63 percent of retailers are planning to use mobile devices by 2016, leveraging both store-owned and consumer-owned devices for transactions.
Read full article: Why Retail IT VARS Need To Be Problem Solvers First, Tech Providers Second