Retail TouchPoints – Aptos and BRP have formed an alliance that will combine Aptos’ technology with BRP’s consulting services to help retailers improve the shopper experience. The partnership will offer a complete solution designed to support changing retail models in order to keep up with evolving customer expectations.
“Yesterday’s retail model is dead,” said Brian Brunk, Principal at BRP in a statement. “The customer journey has changed, driven in large part by mobile technology and retailers’ need to accelerate the transformation of their organizations, business processes and technology to align with the demands of their customers. Agility is the key to successful retail transformation and must permeate the entire organization. Victory belongs to the agile.”
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