Mobile Marketer – Lindt Chocolate is enticing autumn fans early as the summer comes to an end with activity recommendations accompanied by alluring fall-themed images on Instagram, with a series of contests on Pinterest, Facebook and Twitter promoting its new pumpkin-flavored product.
The chocolate brand is putting a fall spin on its classic Lindor truffles by launching a Pumpkin Spice flavor and making sure consumers know about it ahead of the autumn season. As many fans take to social media to engage with autumn-related content, Lindt is hoping to connect with them through a series of fall-themed contests and pushes on multiple platforms.
“The pumpkin spice economy was placed at $500 million dollars last year,” said Laura Sossong, senior consultant at BRP. “By launching compelling social media campaigns and partnering with a contemporary boutique hotel group, Lindt USA will distinguish themselves as a more artisanal and exclusive offering, adding to its marketplace appeal.”
Read full article: Lindt’s social giveaways get consumers hooked on new product