Mobile Commerce Daily – Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.
The fashion destination is continuing to optimize its mobile shopping experience by minimizing the amount of time required to complete a purchase and implementing more social media inspiration into its apps. Bluefly’s customers can now seamlessly make purchases by scanning their credit cards with their smartphone cameras instead of manually entering in the digits and take advantage of a shoppable Instagram feed that promotes the discovery of new products in a native setting.
“Any opportunity to streamline the checkout process is a benefit to the retailer,” said Robert Cuthbertson, vice president at Boston Retail Partners. “By leveraging the phone’s camera to scan and sync credit card information, the customer doesn’t need to fumble around on a smartphone keyboard or look hard to read numbers on his or her credit card.
“As a result, the checkout process is more accurate, faster and easier – and this makes customers happy.”
Read full article: Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed