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Express unzips new ad for Instagram fans ahead of TV rollout

Mobile Marketer – Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.

The millennial-favorite retailer aimed to reward its loyal Instagram followers with a sneak peek at the commercial, which showcases the fall 2015 denim line. The brand is likely attempting to ramp up its focus on social media to reach younger consumers, and is leveraging its partnership with Karlie Kloss, who boasts nearly three million Instagram fans, to reach this goal.

Read full article: Express unzips new ad for Instagram fans ahead of TV rollout