What Technology does it take to Achieve Unified Commerce?

It’s very simple, customers perceive and shop retail brands not channels. This simple premise is the catalyst for retailers shifting their focus to a holistic customer experience and what we term “unified commerce.” Retailers can no longer fragment that experience by channel, but must deliver a customer experience that transcends channels. Unified commerce is the new retail paradigm, driven by the customer that is forever redefining retail.















In this year’s Boston Retail Partners CRM/Unified Commerce and POS/Customer Engagement surveys, retailers indicated that establishing a unified commerce approach is a top company priority. However, only a small percentage of retailers have successfully achieved a unified commerce model. Unified commerce is a transformational undertaking that forces retailers to look not only outward at the customer, but also inward at themselves. Retailers can no longer afford to operate from within silos, and must transform their organization, business processes and technology if they want to align with their customers.

We recently published a white paper titled “Achieve Unified Commerce with the Right Technology” that takes a deeper dive into the technology that enables unified commerce. We are at a strategic inflection point, where retailers can only hope to achieve a unified commerce experience by leveraging the right technology. Download this white paper to see what technology is required to successfully achieve unified commerce and read about realistic use cases that demonstrates the value it brings to retailers.

  • BPM White Paper CoverKey technologies discussed include:
  • Single Commerce Platform
  • Middleware/SOA
  • Master Data Management (MDM)
  • Business Process Management (BPM)

Use cases for unified commerce focused on:

  • Customer Engagement: Personalized Selling and Promotions
  • Store Operations: Monitor and Respond in Real-time
  • Supply Chain: Enterprise Inventory Visibility – In Real-time

As always, I am interested in your thoughts and opinions on this topic. Please share your comments below.

Facing Fears in Omnichannel

VSR MAGAZINE – Over the past year, the term “omnichannel” has plummeted from buzz-worthy to cringe-inducing status. Even the smallest brick-and-mortar merchants know what it is, but many are intimidated. This article includes statistics from BRP surveys and quotes from Walter Deacon.

5 Challenges, Opportunities, and Imperatives for Retailers in 2015

CPC STRATEGY BLOG – This post summarizes insights from retail experts on the most pressing challenges, opportunities, and imperatives for retail in the next 12 months. See what Ken Morris, principal at Boston Retail Partners and six other retail experts have to say.

Read Full Article: 5 Challenges, Opportunities, and Imperatives for Retailers in 2015

New Channels and New Competition Challenge Retailers

HOME IMPROVEMENT RETAILING – This special feature report includes key trends and issues in supply chain and distribution with references to research findings from Boston Retail Partners and case studies from Home Depot, Lowe’s and several other home improvement retailers.

VoIP Vs. PSTN: Which Phone System Is Right For Your Business?

BUSINESS NEWS DAILY – Ken Morris, Principal at Boston Retail Partners, weighs in on the pros and cons of choosing Voice over Internet Protocol (VoIP) for business phone systems.

Cloud Update: Winning Retail Strategies

RETAIL TOUCHPOINTS – Retailers say that scalability, flexibility, reduced costs, greater uptime and premium brand experiences are just some of the benefits raining down from their cloud implementations. Hear the insights on cloud-based applications (including POS) from industry thought leaders including Ken Morris, principal, Boston Retail Partners.

A Conversation With BRP: The Future Of Omni-Channel Retailing

During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.

A_Conversation_with_BRP-The Future of Omni-channel Retailing