eMarketer – Omnichannel retail is getting a lot of attention in 2017, due to a growing focus on the discipline by top players like Amazon and Walmart. But for many other retailers, the challenge of balancing and streamlining their physical and digital commerce operations continues to be a challenge.
Yet retailers hoping to meet consumer expectations related to these priorities often face a complicated logistical path. A survey by Boston Retail Partners, which examined the implementation of various omnichannel commerce capabilities, indicated that no more than 25% of retail executives felt that their omnichannel capabilities in areas like product assortment, consistent pricing or inventory visibility were “implemented and working well.”
Indeed, much of the work related to these areas remains incomplete, they’re either in the early phases of rollout or plan to be incorporated in the next few years. Even as the omnichannel revolution moves ahead for big retail firms, other retail players are finding that the challenge of meeting omnichannel expectations is easier said than done.
Read Full Article: The Pressure Is on for Retailers to Go Omnichannel