Ready When I Get There: Mobile Takeout Is A Rising Restaurant Trend

Forbes – On a bitterly cold or snowy winter night, it’s understandable that many diners may want to order their dinners delivered. But a new study of restaurant guests and executives has found that an increasing number of people want another option: the ability to order food in advance via mobile apps and have it waiting for them when they arrive.

Now, you might say that’s the same as takeout, which restaurants have offered for generations. But instead of calling in an order and risk being placed on hold or talking to a busy place, pre-ordering via mobile app can be done with a few key strokes. And, it allows for much easier customization than might take place during a conversation.

At the moment, about 20% of diners are using a pre-order option, according to a study from BRP, retail consulting firm, and Windstream Enterprise. But mobile pre-ordering is used by about 32% of millennials, the study found. “They are less likely than older generations to dine out and more inclined to order their food for off-site consumption,” it said.

Pre-ordering can save money, since many delivery apps charge a fee to bring food to your door. There’s often a service charge, too, and the diner is generally expected to tip on top of those costs.

Plus, delivery times can be unpredictable, and food may not be in optimum shape once it arrives.

Read Full Article: Ready When I Get There: Mobile Takeout Is A Rising Restaurant Trend

Arcadia Group reportedly enabling in-store mobile ordering

RetailDive – The retail store brands of U.K.-based Arcadia Group, including Topshop, Topman, Miss Selfridge, Evans, Burton, Dorothy Perkins and Wallis, are equipping stores with mobile devices that can be used to order products online while customers are in stores, according to Retail Week.

This broad deployment came after a more limited pilot program, and since expanding the in-store ordering service has accounted for more than 5% of online sales, according to published reports. It’s the latest evidence of a building trend among retailers to put technology in stores that would allow items that are out of stock or otherwise unavailable in a specific store to be ordered online on the spot.

It’s an important capability that can keep the possibility of a sale alive even if a desired product is not immediately on hand. There are a lot of ways to accomplish this, too. Tablets could be operated by associates, which appears to be the case with Arcadia Group, or devices could be presented in a kiosk format or provided to customers in some other self-service format. Regardless of the method, retailers seem increasingly willing to try this tactic.

A study from Boston Retail Partners three months ago suggested that as much as 89% of retailers plan to arm their store associates with mobile technology in the coming years.

Read Full Article: Arcadia Group reportedly enabling in-store mobile ordering