During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.
ALL TECH CONSIDERED – Article on the use of mobile technology to enhance the customer experience. Includes comments from Brian Brunk, principal, Boston Retail Partners.
LUXURY DAILY – Department store Barneys New York is giving in-store shoppers a more personalized checkout experience through a partnership with Infinite Peripherals that will equip sales associates with mobile point-of-sale devices at its flagship location. Includes quotes from Greg Sokolowski, vice president at at Boston Retail Partners.
RETAIL TOUCHPOINTS – Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food, The Home Depot and Motorola are a selection of companies introducing innovative new customer-facing retail strategies in the areas of: mobile POS, coupons and specials; smartphone check-out capabilities; personalized promotions; digital signage linked to Twitter feeds; improved in-store communications; cloud-based POS solutions; and other real-time strategies. Includes insights from the 2012 BRP POS Benchmarking Survey.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.