Posts

A Conversation With BRP: The Future Of Omni-Channel Retailing

During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.

A_Conversation_with_BRP-The Future of Omni-channel Retailing

Forget The Register: Stores Use Mobile To Make Sales On The Spot

ALL TECH CONSIDERED – Article on the use of mobile technology to enhance the customer experience. Includes comments from Brian Brunk, principal, Boston Retail Partners.

http://www.npr.org/blogs/alltechconsidered/2012/12/10/166890714/forget-the-register-stores-use-mobile-to-make-sales-on-the-spot

Barneys revamps in-store checkout via iPad POS technology

LUXURY DAILY – Department store Barneys New York is giving in-store shoppers a more personalized checkout experience through a partnership with Infinite Peripherals that will equip sales associates with mobile point-of-sale devices at its flagship location. Includes quotes from Greg Sokolowski, vice president at at Boston Retail Partners.

http://www.luxurydaily.com/barneys-revamps-in-store-checkout-via-ipad-pos-technology/

Retailers Update In-Store Technology To Offer Real-Time Customer Engagement

RETAIL TOUCHPOINTS – Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food, The Home Depot and Motorola are a selection of companies introducing innovative new customer-facing retail strategies in the areas of: mobile POS, coupons and specials; smartphone check-out capabilities; personalized promotions; digital signage linked to Twitter feeds; improved in-store communications; cloud-based POS solutions; and other real-time strategies. Includes insights from the 2012 BRP POS Benchmarking Survey.

http://www.retailtouchpoints.com/shopper-engagement/1851-retailers-update-in-store-technology-to-offer-real-time-customer-engagement