Mobile Commerce Daily – Kohl’s is teaming up with crowdsourced logistics company Deliv to offer shoppers in nine major markets same-day delivery options for purchases made via smartphones, tablets and desktop, showcasing how retailers are gearing up to satisfy consumer demands ahead of the holidays.
While Deliv currently powers the brand’s same-day delivery options in three metropolitan areas, a greater amount of consumers will receive access to the streamlined service ahead of the holiday season, a peak shopping time for most retailers. Kohl’s dedication to cementing its status as a mobile-friendly marketer will likely offer it a leg up when it comes to beating other retailers in the fight to grab a large share of shoppers’ wallets.
“As more and more retailers begin to offer same-day delivery, consumers’ expectation of quick/same-day delivery will become the norm – especially those who live in big metropolitan areas,” said David Naumann, director of marketing at Boston Retail Partners, Boston. “Retailers, like Kohl’s, don’t have the resources or demand to support their own private delivery network and will need to tap third-party delivery services like Deliv.
“The key challenges of conquering the last mile of commerce are scale, consistency and cost. It will be interesting to see if crowd-sourced, same-day delivery can ‘deliver’ on this promise.”