RETAIL ONLINE INTEGRATION – The retail world is changing rapidly as companies move to make significant investments in digital technologies to allow customers instant access to product information and transactions through digital channels.
FASHION TIMES – Greg Sokolowski, Vice President at Boston Retail Partners, comments on Barneys’ new iPad app and its uses for personalizing the customer experience.
APPAREL MAGAZINE – The retail industry continues to adapt to the rising expectations and needs of today’s digital consumer by offering a personalized experience through an omnichannel environment.
RETAIL TOUCHPOINTS – Retailers stated that in-store, customer-facing technology is “most important” to their organizations, followed by real-time retail and unified commerce. These and other findings were revealed in the 15th Annual POS/Customer Engagement Benchmarking Survey, issued January 2014 by Boston Retail Partners.
BULLDOG REPORTER – Customers engage with brands—not individual channels—and top retailers are now shifting their focus to a holistic shopping experience across all customer touch points, according to a new study from Boston Retail Partners.
CHAIN STORE AGE – Dan Berthiaume interviews Ken Morris, principal, Boston Retail Partners on how retail has changed. Ken Morris points to the evolution of networks the have enabled real-time retail, unified commerce and enhanced customer engagement.
RETAIL TOUCHPOINTS – So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success. Features insights from Ken Morris, principal, Boston Retail Partners.
RIS NEWS – Whatever happens next year, whether it is surprising or epic, the following experts will be sure to see it coming and be prepared to manage it. See how a select group of retail’s thought leaders view the current state of retailing and what lies ahead for 2014. Includes insights from Ken Morris, principal, Boston Retail Partners.
During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.
CNBC – ComScore says shoppers spent $1.5 billion on Cyber Monday, with Michael Matacunas, Parker Avery Consulting, and Walter Deacon, Boston Retail Partners. What impact did Cyber Monday have on Black Friday?
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.