5 Tips For Retailers To Effectively Leverage Mobility And New Digital Technologies

RETAIL ONLINE INTEGRATION – The retail world is changing rapidly as companies move to make significant investments in digital technologies to allow customers instant access to product information and transactions through digital channels.

Barneys New York Launches IPad App

FASHION TIMES – Greg Sokolowski, Vice President at Boston Retail Partners, comments on Barneys’ new iPad app and its uses for personalizing the customer experience.

Bridging The Omnichannel Experience Through Personalization

APPAREL MAGAZINE – The retail industry continues to adapt to the rising expectations and needs of today’s digital consumer by offering a personalized experience through an omnichannel environment.

In-Store, Customer-Facing Technology Is Most Important To Retailers

RETAIL TOUCHPOINTS – Retailers stated that in-store, customer-facing technology is “most important” to their organizations, followed by real-time retail and unified commerce. These and other findings were revealed in the 15th Annual POS/Customer Engagement Benchmarking Survey, issued January 2014 by Boston Retail Partners.

Customer Engagement, Enabled by a Unified Commerce Platform, is the New POS, New Survey from Boston Retail Partners Reveals

BULLDOG REPORTER – Customers engage with brands—not individual channels—and top retailers are now shifting their focus to a holistic shopping experience across all customer touch points, according to a new study from Boston Retail Partners.

Real-Time Retailing Turns the Store into the Network

CHAIN STORE AGE – Dan Berthiaume interviews Ken Morris, principal, Boston Retail Partners on how retail has changed. Ken Morris points to the evolution of networks the have enabled real-time retail, unified commerce and enhanced customer engagement.

WEBINAR REPLAY: The ABC's Of Delivering A Superior Customer Experience

RETAIL TOUCHPOINTS – So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success. Features insights from Ken Morris, principal, Boston Retail Partners.

2014 Review & Outlook

RIS NEWS – Whatever happens next year, whether it is surprising or epic, the following experts will be sure to see it coming and be prepared to manage it. See how a select group of retail’s thought leaders view the current state of retailing and what lies ahead for 2014. Includes insights from Ken Morris, principal, Boston Retail Partners.—Outlook89767

A Conversation With BRP: The Future Of Omni-Channel Retailing

During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.

A_Conversation_with_BRP-The Future of Omni-channel Retailing

VIDEO: Cyber Monday Kill Black Friday?

CNBC – ComScore says shoppers spent $1.5 billion on Cyber Monday, with Michael Matacunas, Parker Avery Consulting, and Walter Deacon, Boston Retail Partners. What impact did Cyber Monday have on Black Friday?