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5 Tips For Retailers To Effectively Leverage Mobility And New Digital Technologies

RETAIL ONLINE INTEGRATION – The retail world is changing rapidly as companies move to make significant investments in digital technologies to allow customers instant access to product information and transactions through digital channels.

http://www.retailonlineintegration.com/article/retailers-don-t-cut-corners-with-it-investments-skimping-testing/1

Barneys New York Launches IPad App

FASHION TIMES – Greg Sokolowski, Vice President at Boston Retail Partners, comments on Barneys’ new iPad app and its uses for personalizing the customer experience.

http://www.fashiontimes.com/articles/5467/20140421/barneys-new-york-launches-ipad-app.htm

Bridging The Omnichannel Experience Through Personalization

APPAREL MAGAZINE – The retail industry continues to adapt to the rising expectations and needs of today’s digital consumer by offering a personalized experience through an omnichannel environment.

http://apparel.edgl.com/case-studies/Bridging-the-Omnichannel-Experience-Through-Personalization91904

In-Store, Customer-Facing Technology Is Most Important To Retailers

RETAIL TOUCHPOINTS – Retailers stated that in-store, customer-facing technology is “most important” to their organizations, followed by real-time retail and unified commerce. These and other findings were revealed in the 15th Annual POS/Customer Engagement Benchmarking Survey, issued January 2014 by Boston Retail Partners.

http://www.retailtouchpoints.com/features/industry-insights/in-store-customer-facing-technology-is-most-important-to-retailers

Customer Engagement, Enabled by a Unified Commerce Platform, is the New POS, New Survey from Boston Retail Partners Reveals

BULLDOG REPORTER – Customers engage with brands—not individual channels—and top retailers are now shifting their focus to a holistic shopping experience across all customer touch points, according to a new study from Boston Retail Partners.

http://www.bulldogreporter.com/dailydog/article/pr-biz-update/customer-engagement-enabled-by-a-unified-commerce-platform-is-the-new

Real-Time Retailing Turns the Store into the Network

CHAIN STORE AGE – Dan Berthiaume interviews Ken Morris, principal, Boston Retail Partners on how retail has changed. Ken Morris points to the evolution of networks the have enabled real-time retail, unified commerce and enhanced customer engagement.

http://www.chainstoreage.com/article/real-time-retailing-turns-store-network

WEBINAR REPLAY: The ABC's Of Delivering A Superior Customer Experience

RETAIL TOUCHPOINTS – So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success. Features insights from Ken Morris, principal, Boston Retail Partners.

http://www.retailtouchpoints.com/component/k2/the-abc-s-of-delivering-a-superior-customer-experience

2014 Review & Outlook

RIS NEWS – Whatever happens next year, whether it is surprising or epic, the following experts will be sure to see it coming and be prepared to manage it. See how a select group of retail’s thought leaders view the current state of retailing and what lies ahead for 2014. Includes insights from Ken Morris, principal, Boston Retail Partners.

http://risnews.edgl.com/magazine/December-2013/2014-Review—Outlook89767

A Conversation With BRP: The Future Of Omni-Channel Retailing

During a recent interview, a few of the consultants at BRP participated in an interesting discussion about the future of Omni-Channel Retailing.

A_Conversation_with_BRP-The Future of Omni-channel Retailing

VIDEO: Cyber Monday Kill Black Friday?

CNBC – ComScore says shoppers spent $1.5 billion on Cyber Monday, with Michael Matacunas, Parker Avery Consulting, and Walter Deacon, Boston Retail Partners. What impact did Cyber Monday have on Black Friday?

http://video.cnbc.com/gallery/?video=3000131632&play=1