BizTech Magazine – Millennials are getting a lot of attention from retailers today, and deservedly so. Customers born between 1982 and 2000 now outnumber baby boomers and represent a key demographic for retail sales and marketing programs. They also represent the future: Their buying power will have an impact for six decades or more.
What does it take to create successful customer engagements for this group?
Fortunately, a host of technologies can help retailers closely engage with millennials, as well as younger and older customers. Industry analysts say several key technologies may help define the future of retailing this year and for the rest of the decade.
Economic realities are positioning beacons for wider deployment this year. “Beacon prices have come down tremendously,” says Perry Kramer, vice president and practice lead at Boston Retail Partners, a research firm.
To successfully adopt beacons, retailers should look for solutions that bundle the devices with centralized management software that shows the status of each unit, including whether the coin-sized battery in a particular device is due for replacement, says Ni.
Retailers may start out with a small-scale deployment that simply presents the same coupon to everyone who enters a store. “This keeps the cost of entry low to get a proof of concept up and running,” Kramer says. “Over time, stores can then add capabilities to make the messaging more targeted for a persona-based experience.”
Read full article: The Retail Technology That Millennials Want