Mobile Commerce Daily – Overstock.com recently exceeded five million users on its retail application, with 76 percent categorized as loyal customers, reflecting consumers’ interest in mobile deals and discounts.
The digital retailer has been making adjustments to its mobile app throughout the past year, streamlining its capabilities to meet consumer needs, a strategy proving to work. Overstock.com’s bevvy of discounted prices, paired with its substantial number of users reveals the high consumer demand for mobile deals through apps and other platforms.
“Overstock.com has continued to add more features and make their mobile app very user-friendly and these investments are paying off,” said David Naumann, director of marketing, Boston Retail Partners. “With gamification that rewards customers with surprise discounts and flash sales that inspire impulse purchases, Overstock.com keeps customers coming back to its mobile app. The key to mobile apps is customer engagement and keeping your app active on mobile phones.”
Read full article: Overstock.com’s mobile strategy results in 5M app users