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Overstock.com’s mobile strategy results in 5M app users

Mobile Commerce Daily – Overstock.com recently exceeded five million users on its retail application, with 76 percent categorized as loyal customers, reflecting consumers’ interest in mobile deals and discounts.

The digital retailer has been making adjustments to its mobile app throughout the past year, streamlining its capabilities to meet consumer needs, a strategy proving to work. Overstock.com’s bevvy of discounted prices, paired with its substantial number of users reveals the high consumer demand for mobile deals through apps and other platforms.

“Overstock.com has continued to add more features and make their mobile app very user-friendly and these investments are paying off,” said David Naumann, director of marketing, Boston Retail Partners. “With gamification that rewards customers with surprise discounts and flash sales that inspire impulse purchases, Overstock.com keeps customers coming back to its mobile app. The key to mobile apps is customer engagement and keeping your app active on mobile phones.”

Read full article: Overstock.com’s mobile strategy results in 5M app users

The Road Ahead – Experts share insights on key retail tech trends

Chain Store Age – Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.

Mobile Payment: Calm before the Storm

Even though there was a big buzz about mobile payments during 2015, the penetration and adoption of mobile industry expectations. However, according to Ryan Grogman, VP of Boston Retail Partners, there are reasons to believe that mobile payment is still primed to be a disruptive in-store technology in 2016.

“Like any new technology, there is an adoption curve for mobile payments,” Grogman said. “Taking a card out of your wallet and swiping or inserting is an ingrained behavior that does not take a significant amount of incremental time over taking your phone out of your pocket or purse and holding it to a payment terminal.”

Despite the miss in expectations, Grogman said retailers are making significant investments to enhance their payment security.

“Payment security investments include the installation of advanced payment terminals that will inherently support mobile payments,” Grogman said. “Additionally, the sheer number of mobile payment options means that more customers will have access to using their smartphones for payments.”

Grogman concluded that the key to mobile payment truly gaining traction will be to convince customers of the advantages of choosing to use their phones instead of reaching for their payment card.

“The integration of store-based loyalty cards and specific promotions built around the use of mobile payments at checkout will help drive adoption,” Grogman said. “Walmart Pay is a merchant-driven solution, meaning they can incent their customer base by including promotions and benefits specific to their customer base, which should increase adoption.”

Read Full Article: The Road Ahead – Experts share insights on key retail tech trends

Panera stirs up sales with video foreshadowing recipe revamp

Mobile Commerce Daily – Panera Bread is ramping up sales in 2016 with Facebook advertisements featuring a mobile-optimized video that teases a new recipe for a fan-favorite item.

The quick service restaurant chain is rolling out the video ads on targeted consumers’ Facebook newsfeeds, hoping to stir up excitement and sales among individuals seeking a tasty meal. Panera is also readying its fans’ taste buds for a recipe change involving one of its most popular menu items – rumored to be the French Onion soup by an employee in the video comments section.

“Creating suspense and mystery on social media is a great way to curate greater interest in menu items and Panera Bread’s restaurants,” said Paul Valle, vice president of Boston Retail Partners. “The mobile-optimized video with a chef hiding his secret recipe by filming from behind with glimpses of some ingredients is captivating and spurs social media dialogue guessing what the recipe will be.”

Read Full Article: Panera stirs up sales with video foreshadowing recipe revamp

Announcing the 2015 Mobile Commerce Awards winners

Mobile Commerce Daily – Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

With mobile traffic and sales growing significantly during the recent holiday season at the same time that mobile’s influence on in-store sales has never been greater, this year’s Mobile Commerce Awards winners clearly have a firm grasp on how shopping is evolving and have forward-looking strategies in place to address mobile’s growing role.

The Mobile Retailer of the Year is the most prestigious honor for smart, strategic and creative use of the mobile medium by a retailer. EBay won in 2009, Sears took top prize in 2011, Walmart received the honor in 2012, Target came out on top in 2010 and 2013 while Macy’s walked home with the award in 2014.

  • Mobile Retailer of the Year: Starbucks
  • Mobile Commerce Researcher of the Year: Boston Retail Partners

Read full article: Announcing the 2015 Mobile Commerce Awards winners

Red Robin serves up mobile-optimized egift cards, targeting generous diners

Mobile Commerce Daily – Chain restaurant Red Robin is driving new product sales by enticing young customers with a campaign promoting mobile-optimized egift cards, playing on consumers’ interest in gifting while highlighting the convenience of digital platforms.

The retailer is hoping to kick up purchases for its new low-calorie burger through the campaign, which is targeting those who have not yet completed exchanging gifts for the holiday season. Red Robin is attempting to entice younger customers even more by donating a portion of the sales to the project DUDE be nice.

“Using mobile egifts is a smart strategy for the Wedgie campaign that is targeted at younger consumers,” said David Naumann, director of marketing at Boston Retail Partners. “For younger demographics, their smartphone is an integral part of everything they do.

“The mobile delivery of the Wedge egift reinforces the fun spirit of the campaign and will make the gift more cool,” he said.

Read full article: Red Robin serves up mobile-optimized egift cards, targeting generous diners

Target spotlights aisle-specific mobile coupons via in-store signage

Mobile Commerce Daily – Target is driving sales of household products by placing signage in designated in-store aisles, prompting shoppers to text a keyword to a phone number to receive an exclusive mobile coupon.

Target shoppers interested in stocking up on household cleaning supplies will likely find their smartphones to be opportune shopping buddies once they stumble upon in-store signage advertising an available mobile coupon. After consumers text the keyword CLEAN to TARGET, the retailer will send them a follow-up SMS message containing a bar code which can be used to receive $15 off a purchase of $50 or more.

“Offering coupons at the point-of-purchase display via text messaging is a creative way to surprise shoppers with instant savings,” said David Naumann, director of marketing at Boston Retail Partners. “Delivering promotions and coupons is a variety of mediums (print, email, apps and text) is key to appealing to the unique preferences of individuals.

“Text messaging is quick and easy and doesn’t require a special membership or the effort to download an app. While the highest level of customer engagement is through branded apps, not all customers are willing to take the effort to download an app and keep it on their precious screen space.”

Read Full Article: Target spotlights aisle-specific mobile coupons via in-store signage

‘Tis the Season — For Secure Payment Processing

Samsung – Just weeks into the 2015 holiday shopping season, retailers industry-wide are tightening mission-critical operations to ensure their shoppers have a satisfying shopping experience. The one area that they can’t afford to overlook this holiday season, however, is secure payment processing. By implementing new security measures across payment networks, retailers are taking steps to secure sensitive customer information this holiday season — a move that promises to drive loyalty well beyond December.

It’s not surprising that 63 percent of retailers reported that secure payment processing is among their top three priorities for 2015, according to the “2015 POS/Customer Engagement Benchmarking Survey” from Boston Retail Partners. Some of the most recognized data breaches over the last 24 months have occurred in the retail industry, and these heists pilfered millions of consumer card numbers, as well as other personally identifiable information.

Often, POS systems are their entry point of choice, due to insecure, Web-based network support and the volume of unencrypted data flowing between networks and units.

Read full article: ‘Tis the Season — For Secure Payment Processing

Saks To Open Mancentric Store

PYMNTS.com – Who says shopping and sharp sartorial style are for women? Not Saks, as they are officially moving to tap into the metrosexual male and his passion for fashion, with plans for a new storefront designed to cater exclusively to men’s products.

“Saks Fifth Avenue recognizes that men are more interested in high-fashion than they ever have been, and there are no unique upscale national men’s retailers that is tapping this market,” said Ken Morris, principal, Boston Retail Partners. “Men are spending more on apparel and footwear than ever before, according to Euromonitor International reports, and Saks is seizing this opportunity to give men an exclusive luxury shopping experience.”

Read full article: Saks To Open Mancentric Store

Saks Fifth Avenue narrows focus with dedicated men’s store

Luxury Daily – Department store Saks Fifth Avenue is capitalizing on a current consumer trend by announcing plans for a new storefront.

Scheduled to open in spring 2017 in downtown New York, the retailer will be dedicating 16,750-square feet exclusively to men’s products. Other retailers have already launched dedicated men’s stores, but as the menswear market continues to show rapid growth, Saks will likely see benefits from following suit.

“Saks Fifth Avenue recognizes that men are more interested in high-fashion than they ever have been, and there are no unique upscale national men’s retailers that is tapping this market,”” said Ken Morris, principal, Boston Retail Partners. “Men are spending more on apparel and footwear than ever before according to Euromonitor International reports, and Saks is seizing this opportunity to give men an exclusive luxury shopping experience.”

Read full article: Saks Fifth Avenue narrows focus with dedicated men’s store

Victoria’s Secret streamlines fashion show sales through shoppable Instagram feed

Mobile Commerce Daily – Victoria’s Secret did not let its large Instagram following go to waste during the airing of the brand’s popular fashion show on Tuesday night, with users able to shop the featured items in real time.

The lingerie manufacturer spiked sales during its broadcast of this year’s fashion show by sharing images of featured looks from the runway on its Instagram feed. Followers were able to click a link in its bio to continue on to purchase at a dedicated Web site.

“Beautiful photographs and video of supermodels wearing lingerie are key to selling Victoria’s Secret’s products and Instagram is one of the best platforms for visual promotions,” said Todd Werden, vice president at Boston Retail Partners. “Featuring images live from the fashion show captures customer engagement at the point-of-interest, which many inspire impulse purchases.

“It is a perfect marriage of entertainment and shopping.”

Read full article: Victoria’s Secret streamlines fashion show sales through shoppable Instagram feed