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The Future Retail Network Manifesto: Turn your Retail “Not-work” into an Agile Network

Network bandwidth is becoming a bottleneck and retail applications are not performing efficiently. It has become so bad at some organizations, that retail store operations personnel refer to the network as the “not-work.” BRP published “The Future Retail Network Manifesto” to articulate our vision of the future store and identify the challenges and imperatives retailers face in delivering the expected customer experience.

The network is a key enabler of the future store and most retail networks require a transformation to support the plethora of new applications that are putting a strain on bandwidth.

We are in the midst of a retail renaissance, as the way customers shop has transformed the traditional store model. To meet consumers’ demand for the future store requires the adoption of real-time, cloud-based technologies enabled by a powerful network. Retailers can no longer afford to operate with outdated networks.  Now is the time to transform the network to support the store of the future.

Consumer expectations have never been higher and will continue to rise. The digital world offers consumers new ways and “places” to research and shop. These digital possibilities, along with mobility, are raising consumer expectations and forcing retailers to transform and evolve to succeed. The store of the future requires a personal, mobile, relevant, ubiquitous and secure environment to meet these rising expectations.

Success requires retailers to operate in real-time with customer and product information visible and accessible across the enterprise – this necessitates the move to a unified commerce platform supported by a robust, fast, reliable and resilient network.  As retailers move more applications to the cloud, SD-WAN solutions optimize the network performance and ensures 100% uptime.

Retailers that simplify and optimize their network realize many benefits:

  • Elimination of plain old telephone service (POTS) lines
  • Significantly increased bandwidth
  • Improved network reliability, capability and diversity
  • Reduction in total network spend

Download The Future Retail Network Manifesto to learn how to turn your retail “not-work” into an agile network.

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As always, I appreciate your opinions on this topic.  Please share your thoughts and feedback below.

Ken

 

Study: The store of the future is digitized, and now it needs a network

Chain Store Age – As retailers infuse more digital features into the store experience, they need robust networks to support their digital offerings.

A majority (79%) of consumers prefer to shop in stores, however mobility is playing a stronger role in these visits. In fact, 29% of consumer plan to increase their mobile shopping experiences in the next 24 months, according to “The Future Retail Network Manifesto,” a study from Boston Retail Partners.

According to data, 41% of shoppers utilize their mobile device in the store to look up product information, and 39% use their smartphone to compare prices and availability with the competition.

As consumers rely on mobile devices to research, communicate and purchase in a non-linear shopping journey, retailers are being forced rethink the networks they use to support the evolving store experience. As retailers make a move toward the store of the future, they need to embrace new network imperatives: simple, fast, agile, reliable, and secure.

“We are in the midst of a retail renaissance, as the way customers shop has transformed the traditional store model,” said Ken Morris, principal, Boston Retail Partners (BRP). “To meet consumers’ demand for the future store requires the adoption of real-time, cloud-based technologies enabled by a powerful network,” he said. “Now is the time to transform the network to support the store of the future.”

Read Full Article: Study: The store of the future is digitized, and now it needs a network