The Amazing Disappearing Checkout

Digital Transactions – Amazon’s tech-laden Go stores are disrupting in-store checkout. But as other merchants look to follow suit, it’s becoming clear there are lots of ways to get the checkout to check out.

Consumers so loathe waiting in line at checkout that half of all shoppers avoid entering stores with long lines, according to data from, a Web portal for retailers. Additionally, one-third of shoppers who enter a store will leave without buying if they think checkout will take longer than seven minutes.

That’s a lot of lost traffic and sales. To reduce friction and speed up service at checkout, retailers are looking at ways to marry more aspects of the e-commerce shopping experience to the physical point of sale.

“While Amazon can afford to spend that kind of money per location, most retailers can’t,” says Ken Morris, principal for BRP, retail consulting firm. “Self-service technology can be an expensive proposition for retailers, just look at in-store kiosks. But if the phone can be the gateway to a frictionless checkout environment, it’s worth a look, provided it can deliver the adoption levels needed to make it work.”

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Five Below works with BRP on new in-store technology

Retail Dive – Discount store operator Five Below teamed up with Boston Retail Partners, retail consulting firm, to implement in-store technology supporting new point-of-sale capabilities, self-checkout and tablet-based solutions, according to a BRP press release.

The retailer was able to deploy the technology, including a mobile platform enabling store associates to focus on customer engagement rather than back office tasks, in 750 store locations over 13 months. The technology investment comes after Five Below carried out an aggressive expansion program last year to open more than 120 new stores.

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BRP Helps Five Below Complete Accelerated Implementation of a New In-store Platform to Support High Store Growth Plans

Boston, MA – January 3, 2019 –BRP, a leading retail management consulting firm, announced today the successful deployment of a new store technology platform at Five Below stores. Five Below, one of the fastest growing retailers in the U.S., wanted to upgrade their in-store technology to support their high store growth plans and enable a continued innovative customer experience. BRP worked with the Five Below technology leadership team to develop a strategy and select the right set of tools that would serve as a strategic platform. The strategic platform enables the nimble adoption of new customer experiences, streamlined processes and training, and new POS, self-checkout and tablet-based solutions.

Five Below, in partnership with BRP, selected and implemented the new solution across the chain’s approximately 750 locations in just 13 months. The success-driven implementation was focused on speed-to-market, delivery of an enhanced in-store experience to wow the customer, and tools to empower the entire store team. The new solution includes a mobile platform that frees up team members from back-office functions, and allows them to focus on delivering the dynamic customer experience that makes Five Below an industry leader.

“The Five Below leadership team wanted to support the company’s growth while providing a great customer experience, and working closely together, we executed the full replacement and deployment project flawlessly,” said Perry Kramer, senior vice president and practice lead, BRP.  “We designed, built and deployed a set of in-store tools and processes that are enabling Five Below to focus on continued growth.”

This deployment has helped streamline processes and created a more intuitive workflow, allowing Five Below’s WoW Crew team to better engage customers. “In addition, the new solution set provides the foundation to elevate the customer’s digital experience,” added Perry Kramer.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit