Mobile Commerce Daily – Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.
Snapchat’s experience still has a cool factor for its users, allowing brands to share fun and interesting call-to-actions that require consumers to directly participate. Victoria’s Secret is rewarding users who screen shot its Snapchat coupon with a giveaway.
“Consumers are most apt to participate in campaigns where opting in is virtually effortless, particularly when a true benefit is offered,” said Laura Sossong, manager at BRP. “For this reason, screen shot technology is certainly an innovative sector to explore. Victoria’s Secret stands to benefit, as they can gauge relevance and traction of screenshot based promotions to impact future initiative planning.”
Read full article: Victoria’s Secret use of Snapchat modernizes its traditional freebie coupons