Mobile Marketer – Express recently built on its previous mobile interactivity efforts with a new quiz that invited Snapchat followers to select their favorite product out of three options to discover the festival fashions best suit to their tastes.
Express introduced its latest Snapchat quiz over the weekend, coinciding with the start of the popular Coachella music festival. The millennial-friendly retailer encouraged its Snapchat followers to keep track of their answers for the mobile-optimized quiz to find out their festival style before serving them with a call-to-action to bring their ideal look to life by shopping at one of Express’ stores, online or via the mobile app.
“Using quizzes and games, both a form of gamification, is a great way to get customers engaged with the brand,” said David Naumann, director of marketing at Boston Retail Partners. “Using the Express fashion quiz is a fun way for shoppers to identify their fashion style and see products that are a good fit for their preferred style.
“Anything that makes shopping fun and engages consumers will help increase awareness and strengthen their relationship with the brand.”