Mobile Marketer – Film studio MGM and distribution partner Fox Studios are reimagining famous scenes from classic horror films for the mobile, social age via vertical videos on Snapchat, Twitter and other social platforms that promote the iconic movies in time for Halloween.
Halloween content is flooding social media feeds as the holiday draws nearer, but the film studio’s interpretation is sharing an innovative concept exciting users on the pop-culture references to promote the classic collection. Social media users can follow MGM on Twitter, Instagram and Facebook or Fox horror on Snapchat for a social media interpretation of famous scenes from its horror classic collection, such as a scene from Misery in vertical video form with text reading “where am I” in the well-known Snapchat format.
“Leveraging new media for classic films is a creative way to get younger generations interested in older movies that they may have never seen,” said Ken Morris, principal at Boston Retail Partners. “Engaging thousands of social media followers will extend the promotional reach of the campaign and has the potential for it to become viral.”
Read full article: MGM’s classic horror films rise from dead on Snapchat