Website Magazine – A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “Loyalty Programs – Rewarding the Customer Experience” report found that more retailers are recognizing the need to evolve their loyalty programs for today’s tech-savvy customer. What’s more, the report addresses how consumers’ behaviors and shopping habits have evolved through new technology. Because of this evolution, loyalty programs must now go above and beyond the traditional structure to play a key role in enabling unified commerce experiences and reinforcing customer relationships.
Read full article: A Growing Focus on Customer Loyalty