Tech Guest Viewpoint – Social Media Use Grows for Merchandise Planning

CHAIN STORE AGE – What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience. Guest article by Ken Morris, Principal, Boston Retail Partners.

Read full article on Chain Store Age

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