WCBV TV Chronicle – In the past two years, dozens of national stores have closed their doors, and thousands of “mom and pop” stores have been forced to close; all victims of “The Amazon Effect.” This TV segment includes comments from Ken Morris, principal at BRP.
EXCERPT: Ken Morris Comments: 3:48-4:08
“Regional expert, Ken Morris, says there will always be a place for the small, intimate shopping experience. Retailers will get smarter. They will get that it is theater. People will always want to shop. If you have the right product in the right location, it is an event. There are still a lot of people out there that, even from all generations, that still need to hold something or talk to somebody about what they are buying.”
Watch Complete Segment: The Amazon Effect: Hitting Small Businesses Hard