The Future Retail Network Manifesto: Turn your Retail “Not-work” into an Agile Network

Network bandwidth is becoming a bottleneck and retail applications are not performing efficiently. It has become so bad at some organizations, that retail store operations personnel refer to the network as the “not-work.” BRP published “The Future Retail Network Manifesto” to articulate our vision of the future store and identify the challenges and imperatives retailers face in delivering the expected customer experience.

The network is a key enabler of the future store and most retail networks require a transformation to support the plethora of new applications that are putting a strain on bandwidth.

We are in the midst of a retail renaissance, as the way customers shop has transformed the traditional store model. To meet consumers’ demand for the future store requires the adoption of real-time, cloud-based technologies enabled by a powerful network. Retailers can no longer afford to operate with outdated networks.  Now is the time to transform the network to support the store of the future.

Consumer expectations have never been higher and will continue to rise. The digital world offers consumers new ways and “places” to research and shop. These digital possibilities, along with mobility, are raising consumer expectations and forcing retailers to transform and evolve to succeed. The store of the future requires a personal, mobile, relevant, ubiquitous and secure environment to meet these rising expectations.

Success requires retailers to operate in real-time with customer and product information visible and accessible across the enterprise – this necessitates the move to a unified commerce platform supported by a robust, fast, reliable and resilient network.  As retailers move more applications to the cloud, SD-WAN solutions optimize the network performance and ensures 100% uptime.

Retailers that simplify and optimize their network realize many benefits:

  • Elimination of plain old telephone service (POTS) lines
  • Significantly increased bandwidth
  • Improved network reliability, capability and diversity
  • Reduction in total network spend

Download The Future Retail Network Manifesto to learn how to turn your retail “not-work” into an agile network.

Download Now!

As always, I appreciate your opinions on this topic.  Please share your thoughts and feedback below.



Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


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