The Perry Ellis Paradigm

STORES Magazine – Apparel brand turns the men’s department into an experiential destination. The 21st-century shopper is forcing retailers to offer an experience that is personalized and engaging if they want to secure consumers’ loyalty. By creating a “connected store” that uses digital tools to deliver individualized shopping experiences, Perry Ellis International is retaining existing loyal shoppers, as well as attracting a new genre of customers.

There is no denying that retailers are exploring ways to adopt innovative digital technologies as a means of bolstering the customer experience. In fact, 68 percent of retailers are focused on improving the consumer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real-time, according to Boston Retail Partners’ 17th annual point-of-sale/customer engagement survey.

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