Ulta’s scratch-off giveaway ushers in traditional retail tactics to mobile

Mobile Commerce Daily – Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize.

Ulta Beauty’s rewards members and newsletter subscribers are now able to enter to win a grand prize, as well as instant-win prizes, in a bid to drum up rewards sign-ups and sales. The retailer is giving extra points for purchases and giving away prizes such as gift cards and discounts to spark more buying.

“Ulta is providing consumers with a large incentive to participate by offering free prizes that are of significance to their target market,” said Laura Sossong, senior consultant at Boston Retail Partners. “The gift card and beauty bags encourage further purchases, as consumers continue to explore and identity new Ulta products to add to their must-have cosmetic collections.

“This campaign is an effective way for Ulta to garner further brand affinity and relevance in the marketplace,” she said.

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