Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile by 2018

ExchangeWire – RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified commerce solutions booming; A third of smartphone users will pay via mobile by 2018; and Mobile email marketing draws level with desktop as m-commerce grows.

Unified commerce solutions booming

By the end of 2020, 81% of retailers will deploy unified commerce platforms, to support commerce across the enterprise’s stores, mobile users and the web, according to a survey by Boston Retail Partners (BRP). This is seen as essential to competing in the omnichannel environment.

The survey finds that 28% of respondents have implemented unified commerce, compared to 9% the previous year. Retailers are making progress on implementing unified commerce platforms. Last year, BRP predicted 73% of retailers would have such a platform in place by 2019, and 22% already had one deployed.

Moving forward, the top three priorities of retailers for the year ahead are:

– Customer identification and personalisation of the customer experience (62%)

– Alignment of the customer experience across mobile apps the web (54%)

– Empowering associates with mobile tools (51%)

Retailers are modifying the technology used to identify customers in their stores by decreasing their use of mobile websites, which declined from 40% in 2017 to 28% in 2018, and increasing the use of Media Access Control (MAC) addresses as unique identifiers by 26%. Also on the rise are beacons (19%), and Bluetooth (16%).

Read full article: Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile by 2018

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