Victoria’s Secret, CVS tap social media for last-minute holiday sales

Mobile Commerce Daily – Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores.

Being as the Christmas shopping frenzy is the biggest commerce season of the year and is coming to a close, retailers are hoping to maximize last minute sales this week and leverage the pull of social media to do so. For instance, Walgreens shared an image of products fit for stocking stuffers with a link to purchase, while Etsy shared a link featuring local shops within the user’s area.

“During the final days of holiday shopping, retailers are trying everything to spur more sales and social media is a great way to multiply the exposure of offers to followers’ network of friends,” said David Naumann, director of marketing at Boston Retail Partners. “More and more shoppers are tapping social media for holiday gift ideas and retailers need a visible presence on the social media platforms where their customers are active.

“As some shoppers’ grapple with finding the perfect gift, suggestions on social media might provide the answer,” he said.

Read full article: Victoria’s Secret, CVS tap social media for last-minute holiday sales

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