We are on the cusp of a significant and fundamental transformation within the store environment. The future store must encompass both worlds – the sensory experience of the physical store combined with the personalization and convenience of online shopping. The most successful retailers will seamlessly blend the physical with the digital in the future store. Retailers can no longer afford to operate from within silos and must transform their technology, business processes, and organization to align with their customers’ expectations.
Watch this video blog post to hear Ken Morris, Principal, Boston Retail Partners & Eric Olafson, SVP Store Solutions, Demandware, discuss how the store has changed and will continue to change.
Boston Retail Partners & Demandware Talk Stores 2.0 at NRF Big Show
For more information on the transformation of the store, read this white paper:
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