VIDEO: The Future Store – Real-time Retail Changes Everything

We are on the cusp of a significant and fundamental transformation within the store environment. The future store must encompass both worlds – the sensory experience of the physical store combined with the personalization and convenience of online shopping. The most successful retailers will seamlessly blend the physical with the digital in the future store. Retailers can no longer afford to operate from within silos and must transform their technology, business processes, and organization to align with their customers’ expectations.

Watch this video blog post to hear Ken Morris, Principal, Boston Retail Partners & Eric Olafson, SVP Store Solutions, Demandware, discuss how the store has changed and will continue to change.


Boston Retail Partners & Demandware Talk Stores 2.0 at NRF Big Show

For more information on the transformation of the store, read this white paper:

The Future Store Manifesto

Visit our BRP Videos page to watch videos on other topics.

As always, I appreciate you thoughts on this topic. Please enter your thoughts and comments below.

David

Vice President of Marketing
David has more than 15 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services with an emphasis on POS systems.

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