VIDEO: Customer-facing and Associate Mobile Apps

Retailers are using mobile apps to improve the customer experience, but the way they use the apps is different based on the retail segment.

Customer-facing mobile apps are a good fit for grocers and big box retailers and associate-facing apps are better for specialty retailers. We are seeing grocers like Stop & Shop effectively using customer apps for scanning and paying for products.  Specialty retailers are using associate apps for guided selling like identifying what is in the customer’s closet.

Watch this video to learn more.

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Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


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