According to the 2016 POS/Customer Engagement Survey, many retailers have taken the “just get something done” approach over the last few years to attempt to deliver a cross-channel/unified commerce experience. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and risks disappointing customers.
Watch this video blog post to hear Ken Morris, Principal, Boston Retail Partners, explain why many retailers are saddled with legacy systems that are not designed to accommodate today’s retail environment and how they have scrambled to cobble things together in attempts to deliver the omni-channel capabilities customers expect. Ken also shares his perspectives on the best approach to move to unified commerce.
Moving from Faux Omni-channel to Unified Commerce
Visit our BRP Videos page to watch videos on other topics.
As always, I appreciate you thoughts on this topic. Please enter your thoughts and comments below.