VIDEO: Personalization – The “Amazon Experience” in the store

Retailers can now deliver the “Amazon Experience” in the store.

Retailers can identify who you are (if you opt-in), know what’s in your closet, your online footprint and your online cart abandonment all while you are standing in front of the sales associate. This is “real-time” retail!

Pricing is also going to evolve to a more granular, individual pricing level.

Watch this video blog post to learn more.

Visit our BRP Videos page to watch videos on other topics.

For more information on real-time retail, check out this report:

BRP SPECIAL REPORT: Real-time Retail – The New Retail Imperative

As always, I appreciate you thoughts on this topic. Please enter your thoughts and comments below.


Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


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