VIDEO: Why are EMV Implementations Complicated?

According to the 2016 POS/Customer Engagement Survey, only 22% of retailers support EMV transactions. Why has the adoption of EMV been so slow?  Well, it’s complicated. Many factors are making this complex, including: debit cards, mobile devices, banks, payment terminals, switches and the certification process.

Watch this video blog post to hear Perry Kramer, Vice President and Practice Lead, Boston Retail Partners, explain the factors that make EMV implementations complex.

Why are EMV Implementations Complicated?

Visit our BRP Videos page to watch videos on other topics.

As always, I appreciate you thoughts on this topic. Please enter your thoughts and comments below.

David

Vice President of Marketing
David has more than 15 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services with an emphasis on POS systems.

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