Virtual and Augmented Reality Enter Retailers

Convenience Store Decisions – Some 32% of retailers expect to add virtual and augmented reality in the next three years. Nearly 50% of consumers are more likely to shop at retailers that offer virtual or augmented reality, according to a BRP, retail consulting report. Through virtual (VR) and augmented reality (AR), innovative retailers are offering new and enhanced ways for customers to experience products, like visualizing how a product would look in their home or even on their body. VR and AR offer interesting applications and opportunities, as the ability to mix virtual and real elements can be game changing – especially for furniture, home décor and apparel retailers.

According to BRP’s 2018 Digital Commerce Survey, retailers understand the impact that VR and AR can have on the customer experience and 32% of retailers plan to use virtual and augmented reality within three years.

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