Virtual POS is the new POS Paradigm

We aCloud Computingre at a strategic inflection point where the network is taking center stage by enabling a mobile world where consumers drive self-checkout on their smartphone, interact with their friends in real-time on purchase decisions, and receive discounts and personalized pricing as they are shopping.

The traditional store architecture will not support the agility and flexibility that the store environment requires to evolve. A new leaner architecture will become the new normal and virtualization the new buzzword.

In the past, Virtual POS would not have been an option due to the perceived risk of WAN failure. Today, due to massive investments in infrastructure, we now have robust network infrastructures available that are far more reliable and resilient than anything we have seen in the past. The reliability of today’s networks provides 99.999% up time.

Virtualized POS WP Cover PageThe network changes everything! Virtual POS enables the retailer to have a more agile environment to be able to offer the customer a richer shopping experience while reducing expenses – isn’t this what every retailer is working towards? And best of all, retailers can lower the total cost of ownership for POS by embracing this model.

Why are most retailers reluctant to make the move to virtual POS? Is it fear? Or are we locked into our pre-conceived notions, our bias of what POS should be or what the network should be. Is it that it isn’t perceived as broken so why fix it? Except that it is broken and every day we wait we are missing the next wave. We are only limited by our imaginations to invent the new POS experience.

Are you ready for virtual POS?

For more details on virtual POS, check out this white paper:

Virtual POS is Retail Ready – Are you Ready?

Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


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