Walmart; Valentine’s Day; Hispanic Consumers

eMarketer -Plus and Minus: Walmart said it will raise starting wages for all hourly employees in the the US to $11. The move follows a similar increase announced by Target in late September. Meanwhile, Walmart plans to shutter about 10% of its Sam’s Club locations.

War of the Sexes: Valentine’s Day preferences for dining out vary sharply. Men are much more likely to want to dine out for the romantic day, whereas women prefer to have a meal at home. An AYTM Market Research survey found that 59% of men wanted to go out, compared with 41% of women.

Hispanic Consumer Confidence: Hispanic consumers are more optimistic about their financial situation than they were in early 2017, according to a national poll from Florida Atlantic University. Its latest Hispanic Consumer Sentiment Index, taken from October through December 2017, stands at 93.5—up 1.5 points from Q3 2017, and up 3.6 points from Q1.

Going Mobile: Some 62% of retailers plan to increase their use of mobile devices as the point of sale this year, according to the 2018 POS/Customer Engagement Benchmarking Survey from BRP (Boston Retail Partners). And 42% say they will use customer-owned mobile devices as the point of sale within three years.

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